About Us

Pronounced "Jooge". Juj Pre-workout gummy bears are named after my lovely wife, Julianne Hull.

If you are wondering where we got the idea, it all started in the spring of 2022.

My name is Ethan Hull and I am the founder of Juj. During my final season of college football. I relied on pre-workout to fuel tough training sessions like every other athlete. One day, after grabbing an old tub of powder that had sat in Florida humidity all winter, I discovered it had hardened into a gummy-like block. With no better option, I chipped off a piece with a spoon and took it before my workout.

Surprisingly... it worked.

Soon, teammates were asking for a piece before every lift. That’s when the idea hit: Why isn’t there an actual pre-workout gummy bear?

After searching online and finding nothing but candy-flavored powders, I tried to partner with supplement companies to bring my idea to life. None would bite.

So, I built it myself.

I met with manufacturers, developed a formula from scratch, and turned a locker room joke into a legit performance product. Juj was born. The pre-workout reimagined as a snack you’ll actually look forward to.