About Us

It all started in the spring of 2022.

Ethan Hull, founder of Juj, was wrapping up his final season of college football. Like every athlete, he relied on pre-workout to fuel tough training sessions—but one day, after grabbing an old tub of powder that had sat in Florida humidity all winter, he discovered it had hardened into a gummy-like block. With no better option, he chipped off a piece with a spoon and took it before his workout.

And surprisingly... it worked.

Soon, teammates were asking for a piece before every lift. That’s when the idea hit: Why isn’t there an actual pre-workout gummy bear?

After searching online and finding nothing but candy-flavored powders, Ethan tried to partner with supplement companies to bring his idea to life. None would bite.

So he built it himself.

He met with manufacturers, developed a formula from scratch, and turned a locker room joke into a legit performance product. Juj was born—pre-workout reimagined as a snack you’ll actually look forward to.